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The Essential List: Bex Binnall

28/10/2022
Advertising Agency
London, UK
262
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Truant's business director on her love of marine life, Pepper the dog and the kit she can't live without

Bex Binnall, shark obsessed fitness freak, is part of a team of client service leaders at Truant London. A straight-talking team player who gets to know client business better than the client. Having started her career in New Biz at M&C Saatchi's LIDA, before moving to RKCR, Bex is now a business director at Truant London, having been at the company for over five years. She has helped grow client businesses, retain some of their biggest clients and been a key player in the agencies evolution from Hometown to Truant.


Lifestyle 

o Place of birth: Surrey, UK 

o Hometown: I have finally fled to the country and live in Godalming

o Staycation: Hayling Island 

o Vacation: Mexico, The Bahamas or Paxos 

o Pet: Pepper the Dog. My husband says we have the same personality.

o Place of work: Home/clients office/Shoreditch

o Place of workout: The Netball court, trail running or the gym.

o Side project: Renovating our house... we have been brushing our teeth in the bath for the last seven months.

o Mode of transport: A boat

o Bonus Travel Essential: Absolutely obsessed with marine life. The next trip includes diving with Mako, Hammerheads and Blue Sharks. Absolutely buzzing.


Culture 

o Musician: Fleetwood Mac, Aretha Franklin, Jungle. 

o Film director: Greta Gerwig 

o Photographer: Paul Nicklen 

o Film: Forest Gump 

o Series: White Lotus, Parks & Recreation, The RHOBH 

o Commercial: Always Like a Girl 

o Music video: This is America, Childish Gambino 

o Video game: Crash Bandicoot 

o Board game: Does Pass the Pigs count? Yet to get a Double Leaning jowler…

o Book: The Choice by Edith Eger 

o Podcast: The Inspired Unemployed 

o Magazine: National Geographic 

o Bonus culture essential: Pina Bausch, German dance choreographer


Food and Drink 

o Breakfast: Sourdough toast, with butter and marmite. 

o Restaurant: La Bodega Negra, Seabird 

o Cheap bite: Nandos 

o Working lunch: Soup 

o Favourite dish: Tacos, Quesadillas, Ceviche 

o Signature dish: Cod Loin chipotle tacos with homemade salsa. There is a theme emerging here! 

o Snack: Gyoza 

o Guilty pleasure: Chocolate. All. Day. Long. 

o Bar: The Rooftop At The Cape in Cabo San Lucas 

o Booze: Provence, Margarita/Mezcalita on the rocks, Sipsmith G&T with light Fever Tree.

o Not booze: Water. So either pissed or very hydrated! 


Kit 

o Phone: iPhone something… 

o Computer: MacBook Air 

o TV: Ask my husband 

o Headphones: AirPods Pro, literally changed my life. 

o Pen / pencil: Sharpie 

o Where you document an idea: Voicenote to my best friend

o Casual clothing: & Other Stories 

o Smart clothing: Reformation, Self Portrait. 

o Footwear: Adidas by Stella McCartney trainers 

o Watch: Apple watch. Obsessed with the data. 

o App: Spotify 

o Website: Skyscanner. Always looking for the next trip 

o Morning grooming / makeup essential: Charlotte Tilbury Flawless Filter & Valentino Eyebrow trio.

Credits