The Escape Pod Names Anwar Khuri Executive Producer of Gravity Well Studio
Independent agency The Escape Pod has hired industry veteran Anwar Khuri asexecutive producer of the agency and its production arm, Gravity Well Studio. Anwar is responsible for expanding The Escape Pod’s production capabilities and growing the studio to offer clients the full range of production solutions.
Norm Bilow, managing director of The Escape Pod Group and Gravity Well Studio, said: “In our business, speed to ideas is a competitive advantage. Gravity Well enables us to deliver breakthrough creative ideas and the production prowess to bring them to life at any scale. Anwar’s experience is deep and diverse, ranging from national TV campaigns and experiential activations for Fortune 500 companies to scrappy social content for startups, and everything in between. He also ran his own agency, so he knows firsthand how to make ideas happen while stewarding clients’ budgets and the agency’s business goals. With Anwar at the helm, there’s no limit to the range and scale of productions we can provide, both for our full-service clients and studio projects.”
Prior to The Escape Pod and Gravity Well, Anwar produced award-winning, national and international multimedia campaigns for notable brands including Burger King, General Motors, SC Johnson, Coors Light, CDW, Kimberly-Clark, Grainger and Dove. He honed his production chops as senior producer at leading agencies including Ogilvy & Mather, DraftFCB and McCann Erickson, in addition to founding and serving as executive creative director and production lead for Popskull, a boutique creative agency serving such clients as SkinnyPop and Lyft.
“It’s an exciting time to be in the content creation business,” said Anwar. “With the explosion of tools, media channels and platforms, finding ways to do more with less yet still deliver high production value and engaging stories across mediums is more important than ever.”
