The Elf on the Shelf Makes an Appearance in Droga5 New York's IHOP Ad

Droga5 has launched its holiday campaign for IHOP stores with Christmas mischief maker The Elf on the Shelf. 

The spot sees the elf bringing pancakes to good boys and girls this holiday season. The holiday inspired menu features items like Jolly Cakes, Oh What Funnel Cakes and other sweet treats. 

RadicalMedia's Steve Miller directed the spot for IHOP, appealing to families where kids can eat free and encouraging people to spread joy over the holidays.