The Community Against Preventable Injuries Selects One Twenty Three West to Raise Awareness

After a review process, The Community Against Preventable Injuries (Preventable) has selected agency One Twenty Three West to create marketing and advertising services for their public awareness campaigns, continuing their efforts to help British Columbians change how they see preventable injuries.

Preventable is a non-profit organisation designed to raise awareness, transform attitudes, and ultimately change behaviour to reduce serious injury and death in British Columbia. The organisation, which has been around since 2009, uses social marketing principles and thought-provoking campaigns to remind British Columbians that injuries are, in fact, preventable, and that their simple actions can make a difference.

“From our first meeting with One Twenty Three West, it was clear that they were the innovative agency we were looking for,” said Dr. Ian Pike, co-executive director of Preventable. “We appreciated the enthusiasm and passion of Scot Keith and his team and their track record of creating engaging, effective campaigns that get people talking.” 

“Selling an idea is not easy—in Preventable’s case, we want to change your attitude and behaviour towards serious preventable injuries,” said Dr. Pike. “We’ve made significant progress over the last 15 years getting British Columbians to pay more attention to injuries at home, at work, at play, and on the road, and recognize that in order to keep British Columbians engaged and thinking about this important issue we needed an agency partner who would help us take Preventable to the next level. We’re excited to work with One Twenty Three West as Preventable's journey continues.”

One Twenty Three West is tasked with reimagining the future of Preventable’s Yellow Lines creative platform and public awareness campaigns. This initiative aims to foster a deeper understanding of how simple actions can transform how people view everyday risks and change their actions to prevent serious injuries from happening in the first place. 

“Preventable’s mission resonates deeply with us,” said agency founder and CCO Rob Sweetman. “We believe that with the right messaging and creative strategies, we can not only raise awareness but also inspire meaningful change in behaviour across British Columbia.”

“I’ve always wanted to work on this brand,” said Scot Keith, founder and CEO of 123w. “If we use our smart thinking and creativity, we can help people across BC prevent injuries. These are the things that make you want to come to work each day.” said Keith.