Sid Lee Introduces the 'Coloring Jersey' for Children's Protection

On the occasion of International Children’s Rights Day, CNAPE (National Federation of Child Protection Associations), the Défenseurs de l’Enfance collective, and Ligue 1 McDonald’s launched a major awareness campaign.

This campaign features a special event jersey designed for the occasion.

The jersey was created using two pages of drawings colored in by children, to remind everyone that “Childhood should always be as fun as coloring.”

The design features lots of geometric shapes reminiscent of both coloring pages and football jersey patterns.

The jersey includes the CNAPE logo over the heart and the number 119 on the chest and back.

119 is the hotline for Allô Enfance en Danger, the number to call if you are a victim or witness of a situation where a child is being subjected to abuse.

This awareness and prevention jersey was launched with rapper Fianso and the famous Brazilian international defender from OGC Nice, Dante—both ambassadors of the Defenders de l’Enfance—alongside Mohamed Bouhafsi, the founder of the collective and ambassador of CNAPE.

The jersey was used as an awareness tool by DAZN commentators, who presented it during halftime at the matches of the 12th Ligue 1 McDonald’s matchday, emphasizing the importance of calling 119.

Giant versions of the jersey were displayed in the center circles of the fields before the matches.

A 66-meter-wide coloring tifo was even installed in the stands of the Allianz Riviera before the Nice vs. Strasbourg match.