The Co-operative Bank Appoints Havas Helia for CRM Contract

The Co-operative Bank has appointed Havas helia to support plans to develop its CRM strategy.

Havas helia is tasked with helping the Bank to drive a best in class customer experience whilst underpinning its unique position in the financial services market the as only bank on the high street to have a customer led ethical policy.

The agency won a competitive pitch process run by AAR. 

Alastair Pegg, Marketing Director at The Co-operative Bank, said: “Havas helia demonstrated a thorough understanding of our business along with a clear passion to deliver a CRM programme that fully supports our desire to ensure customers are always at the centre of the our organisation.

“Their creativity stood out during a rigorous process that ensured we chose a partner that will support our commitment to continuously improve the customer experience and build on our ethical credentials.”

David Williams, MD of helia, Cirencester said “We are very excited to be appointed by a bank with a conscience and a truly differentiated ethical offer. With our passion for data and creativity we look forward to being part of the team that drives the development of this loved and unique brand over the coming years”.