The Clio Awards Introduce New Mediums and Expand Eligibility for Grand Clio Winning Work

The Clio Awards have opened for entries in the 64th annual cycle of the global competition for excellence in marketing and advertising. The program has expanded to include three new mediums and will now give jurors the opportunity to award up to three Grand Clio awards in each medium, allowing one winner per entry type (B2B, Product/Service and Public Service).

“Each year before we open for entries, we talk with people in the industry to determine the best ways to evolve the program. We want to make sure that we remain true to our DNA, while also embracing the future of the industry as it moves to integrate creative ideas with data and technology,” said Nicole Purcell, CEO of the Clio Awards. “This year, we developed three new mediums that we believe will modernise the competition and allow for new executions of creativity to be celebrated by our juries.”

Those mediums are:

MEDIA

Entries in this medium are for the creative use of ‘media inspired’ ideas, where channels were strategically and effectively used to achieve a brand’s purpose. The work will need to demonstrate how the idea played an integral role in the success of the campaign, and how measurable results were produced.

CREATIVE BUSINESS TRANSFORMATION

Entries in this medium focus on work that uses a creative approach to change business operations, products, services, and customer experiences to transform a business and increase consumer engagement.

CREATIVE COMMERCE

Entries in this medium are for creative applications of commerce, both online and offline, that enhance the consumer experience and transactional journey.

The Clio Awards also updated its competition rules to give its juries the option to award one Grand Clio for each entry type in a given medium. For example, in the Film medium, the jury can choose a Grand Clio winner for Film: Public Service, Film: B2B and Film: Product/Service.

“The feedback from our community is that they feel as though many competitions have skewed towards purpose work in recent years, and that can have the unintended effect of stifling the creative work being done for bold and innovative brands that have a product to sell,” said Nicole. “We think it’s important to celebrate all aspects of the business and we wanted to make a conscious decision to level the playing field.”