The Chewables Album Set to be a Hit in Centrum Kids Fly on the Wall Documentary

Lennon & McCartney. Jagger & Richards. A giant Pineapple & a very large Orange. 

The list of the greatest song writing partnerships of all time has grown overnight with the release of a fly-on-the-wall film documenting the recording of a new album by relatively little-known band, The Chewables. 

The rock group, whose members share a lot in common with a new range of kid's chewable vitamins and supplements from Centrum Kids, are in the studio putting the finishing touches on their new album - with the first single rumoured to be called Let it B12. 

The documentary-style campaign film shines a light on each flavoured rocker whilst highlighting their nutritional supplement benefits. Chewables drummer, Strawberry, says, “Centrum Kids Brain Fuel contains choline and iodine to support cognitive development and function, respectively. That's great news for drummers who are sick of drummer jokes." 

Haleon (Centrum) ANZ area marketing director, Cate Sefton, said, "Our new range of chewables are all about helping to keep kids rocking, so we needed a chart-topping way to bring this to life, in a way that was fun and relatable to parents.” 

The Chewables are touring nationally, appearing on buses, online and in supermarkets and pharmacies nationally.

All trademarks are owned or licenced to the Haleon group of companies. Always read the label and follow the directions for use.