Brand studio The Butler Bros has won design duties for Hawaii’s largest craft brewer, Maui Brewing Company, following a competitive pitch. The brand is undergoing a packaging and identity redesign and expects to relaunch with the new look on June 1.
Founded in 2005, Maui Brewing Co. is available in 13 countries and 15 U.S. states. Recently, it arrived on the East Coast in Florida, New York and Massachusetts. Maui Brewing Co. creates more than 50 different styles of craft beer on a rotating basis, all of which is brewed in Hawaii (approximately 40,000 barrels in 2015).