The Bottle Isn't There But You Can Still Feel it in This Coke Ad

Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. 

Once again Coca-Cola adds a chapter to the tradition of ads that play with its iconicity. In the new campaign by Publicis Italy, only a logo and a title are needed to make the invisible visible.

The campaign is now on air in several Central and Eastern European markets on OOH, Print and Social.