The Berry and Collab Coffee Launch Millie Bobby Brown’s Florence by Mills Coffee in New York

A larger-than-life Florence by Mills Coffee carton was tactically positioned, amongst the skyscrapers along the Hudson, as more than just a beverage; infused into the lifestyles of Brown’s target gen z audience. A strategic play on coffee brand advertising in the heart of New York City!

For this viral VFX film, the Florence by Mills Coffee carton was remodelled, using a life-size, physical version which was then seamlessly integrated into match-moved and rotoscoped live-action footage of New York City.

Once tracked in, the lighting was adjusted within the 3D scene, to match the lighting of the footage; creating a huge, realistic coffee carton that looks like it’s always been on the Hudson riverbank.

Finally, 3D helicopters and two more cartons were added and animated into the scene, really symbolising Florence By Mills Coffee has taken over the city and is causing a massive buzz!

Millie Bobby Brown herself posted The Berry’s Viral VFX Film on her main Instagram account for all her fans to see! The campaign has received an overwhelmingly positive response from Millie’s fan-base and coffee enthusiasts alike. Within just an hour of going live, the campaign racked up millions of views and engagements!

The Berry are all about creating fun, impressive, thumb-stopping content that gets people talking, turning their heads and taking another look and this latest instalment of the viral VFX/FOOH trend certainly does that.

About The Berry & The Berry Boys: 

The Berry is a London-based creative production studio that creates action-packed films and animations, across digital, social media, broadcast, branded content, TVCs and more. The Berry integrates modern filmmaking technology to maximise the capabilities and quality of creative productions. The company develops, builds and produces bold, award-winning creatives that combine live action, 3D and visual effects. 

The Berry has since gone on to launch The Berry Boys, which focuses exclusively on Ryan Burnham and Luke Robson’s visual effects and mixed reality directing talents. The duo were recently shortlisted for the prestigious Cannes Lions Young Directors Awards 2023.