Audi Falls in ‘Love at First Light’ with New Campaign

Audi is shining new light on its Vorsprung durch Technik brand philosophy with ‘Audi Design Love Stories’, a content campaign to support the launch of the SQ6 e-tron, the newest member of its fully-electric SUV range.

‘Love At First Light’ is the first in a series of three ‘Audi Design Love Stories’ created with BBH London, highlighting the emotive elements of electric vehicle (EV) design - light, sound and vision - and the ways in which Audi’s ambitious tech innovations help drivers fall in love with a new car.

The hero film tells a love story between a moth and the SQ6 e-tron’s interactive dynamic head light signatures. Two supporting spots continue the nature and tech theme, featuring an SQ6 full of fish swimming around in the calming glow of the car’s ambient lighting and an owl being captivated by the integrated headrest speakers.

The social and digital films were directed and animated by The Berry Boys, with animation support from TAPE.