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Creative

The BBC Gets People Talking with Chapter Two of ‘Have You Heard George’s Podcast?’

George the Poet's podcast offers a fresh take on inner-city life through a mix of storytelling, music and fiction

The BBC Gets People Talking with Chapter Two of ‘Have You Heard George’s Podcast?’

The BBC has released a thought-provoking campaign, created by BBC Creative, to launch the second series of the critically-acclaimed podcast ‘Have You Heard George’s Podcast?’, now on BBC Sounds. 

Hosted by George the Poet, it delivers a fresh take on inner-city life through a mix of storytelling, music and fiction. The campaign aims to actively encourage viewers’ critical thinking along the same themes.

On TV, the campaign explores how visual tricks and gimmicks mean viewers can be distracted from the power of the spoken word.

The ‘out of home’ campaign will emblazon a series of provocative headlines and questions across billboards and other public spaces, asking the public about their role in society, topical issues and how they think about spoken word, including; 'voices inform our choices', 'to the parents who fear silence more than sirens” and “it’s hard to listen when you’ve never been heard”.

Claire Jullien, portfolio head of marketing BBC Mainstream Radio & Music said: “George the Poet’s award-winning podcast continues to challenge and invoke deep thinking about the world we live in today, and we needed to deliver a marketing campaign that matched that. Utilising BBC owned media, including social and TV, as well as OOH we were able to deliver a cohesive, impactful campaign with George’s own words front and centre.”

Adam Noel, creative lead at BBC Creative said: "The campaign was a unique opportunity to be imaginative and purpose-driven in equal parts. George the Poet has such an impactful voice in culture, we needed to live up to it, accurately represent it, and teeter on the edge of uncomfortable.”

‘Have You Heard Georges Podcast?’ is available now on BBC Sounds here.

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Agency

Agency: BBC Creative

ECD: Helen Rhodes, Laurent Simon

Creative Director: Adam Noel

Senior Planner: Jenny Double

Creatives: Tom Reas, Liam Riddler and Sarah Fox

Design Lead: Laurence Honderick

Designer: Mirjami Qin

BBC Creative Producers: Ann-Marie Small and Greg Marshall

Production

Production Company: Riff Raff

Director: Vedran Rupic

Production Company Producer: Rosie Litterick

DOP: Luke Scott

Edit

Edit: Cut and Run

Post

Post Production: The Mill

Sound

Sound design: Marcus Smith