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The Art Directors Club & Skillfeed Launch ADC School of Craft

09/10/2014
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School will consist of a curated series of online classes for the global creative community

The Art Directors Club (ADC) and Skillfeed, a Shutterstock company, launched the ADC School of Craft today — a curated series of online classes for the global creative community. The courses are available for free to active ADC Members, along with over 45,000 other video tutorials on the Skillfeed platform.

The 12 School of Craft classes are taught by winners of ADC’s esteemed Young Guns competition — honoring the best creative talent age 30 and under — as well as outstanding members of the ADC community.

The School of Craft tackles a variety of subject matter including logo identity design, mural illustration, branding design, interactive installations, projection mapping, sound design/film score composition, portrait photography, night photography, crowdfunding, binary printing and opening a pop-up shop.

The 12 teachers will be:


Darrin Crescenzi, Design Director, Innovation at Interbrand / ADC Young Gun

Alexandra Daly, “Crowdsourceress” / Founder, Vann Alexandra / ADC Member

Pablo Gnecco, Interactive Artist / Motion Designer / ADC Member

Matt Hill, Photographer / Cut Paper Artist / ADC Member

Eric Holstein, Principal, Booth Consulting / ADC Member

Lauren Indovina, Creative Director, PSYOP / ADC Young Gun

Joe Johnson, Composer / Sound Designer / Owner, FNH Music / ADC Young Gun

Ashley Jones, Graphic Designer/Art Director at Partners & Spade / ADC Young Gun

PAYAM, Photographer / ADC Member

Dejha Ti, Interactive Designer / Director / ADC Member

Alex Trochut, Designer / Illustrator / Typographer / ADC Young Gun

Rich Tu, Illustrator / Artist / ADC Young Gun


“Our mission is to give ADC Members and Skillfeed students the hands-on tools they need to be better at their jobs, while helping talented instructors find a broader audience,” says Skillfeed’s Aneri Shah. Each teacher on the Skillfeed platform earns money based on the amount of views their classes receive.

“We’re very proud to offer such an array of educational offerings at ADC, and this might be the biggest one yet,” comments Brendan Watson, ADC’s Director of Education. “The ADC School of Craft amplifies our goal to educate the global creative community, by making quality courses available to anyone, anywhere.”

All 12 School of Craft courses were produced, filmed and edited by the ADC team at the Art Directors Club Gallery on 106 West 29th Street, New York, NY.

For more information about the ADC School of Craft and to enroll today, click here. 

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