The Apple Watch Takes You Where You Need to Be in Apple Japan Spot

TBWA\Media Arts Lab Tokyo has launched its latest campaign for the Apple Watch, titled 'Choose Active'. 

Created for Apple Japan, the spot personifes the daily nudges and motivations the Watch provides to help its users stick to healthier habits.

The film takes us on a journey where every time someone is confronted with two choices, the hand wearing the Apple Watch pulls them towards the active path. 

The fast-paced spot is accentuated by the energy of the new song '200' by Kumo 99, debuting together with the campaign.

The campaign, starting on the 1st of June, will run on broadcast TV and across digital platforms, including Twitter, TikTok and YouTube, and shows how the Apple Watch can really support your daily health maintenance.