The APA's Annual Report Reveals Challenging Year for Production

The APA - the Advertising Producers Association from the UK - has released its annual report.

The overview reveals that, while ad spend was up overall, it was a challenging year for the production community. Looking at the increase in ad spend alone is misleading in terms of the  health of the market because a large part of it went directly to Meta and Google, and demand for production services was weak.

The APA's work this year - the updates, production and contract advice, events, providing access to future thinking, training, D&I initiatives, promotion of the APA membership overseas and partnerships- are set out in the report, which you can view in full here.

The APA will start next year by announcing a programme of events, with the goal of helping your business prosper.