The AICP Next Awards Premiere at The Tishman Auditorium

The AICP Next Awards debuted tonight at The Tishman Auditorium. The AICP Next Awards is one of the tent pole events of AICP Week – which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels.  Susan Credle, Global Chief Creative Officer at FCB, served as this year’s AICP Next Awards Judging Chair, as well as the Master of Ceremonies at the Next Awards. This year’s winners – along with all AICP Show honourees – are available for viewing at www.aicpawards.com.  Each year, the honoured work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.

The AICP Next Awards recognises work in 10 categories: Integrated Campaign, Experiential, Social, Branded Content, Website, Mobile, Viral, Virtual Reality, Innovation and Cause Marketing. The Next Awards Judging Chair and the Jury Presidents – and select Curators At Large –from each category select The Most Next Award (Best in Show) from among the winners. This year’s Most Next honour went to State Street Advisor’s “Fearless Girl,” from McCann New York.  The statue, which promotes the company’s She Fund, was placed on Wall Street opposite The Charging Bull, and helped spark a social movement. The winner of the Most Next honour directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. McCann directed the grant to Girls Who Invest (GWI), a non-profit organisation founded in 2015 dedicated to increasing the number of women in portfolio management and executive leadership in the asset management industry. Its mission is to have 30% of the world’s investable capital managed by women by 2030. 

The AICP Next Awards Curatorial Committee comprised the following Jury Presidents: Winston Binch, Deutsch North America; Jen Dennis, RSA VR; Geoff Edwards, R/GA; Kerstin Emhoff, PRETTYBIRD; Katherine Keating, VICE Impact; Danielle Lee, Spotify; Jaime Robinson, Joan; Jimmy Smith, Amusement Park Universe; Tereasa Surratt, Ogilvy; and Fernando Machado, Burger King. Joining these Jury Presidents were Curators at Large: Rei Inamoto, Inamoto & Co. (2012 AICP Next Awards Judging Chair); Allen Mask, VP/ Marketing, Intelligence and Partnerships, Sonos; Jeff Kling, (2016 AICP Next Awards Judging Chair); and Eric Silver, McCann New York. 

The Mill created the staging, opening sequence and graphic navigation for the AICP Next Awards premiere. Antfood provided music.

Credle served as master of ceremonies at the Next Awards debut. In addition to unveiling the honourees, the winning Integrated Campaigns – KFC’s “The Original Colonel Sanders,” via Wieden+Kennedy; Mars Wrigley Confectionery – “Skittles” out of DDB; and Nike’s “Breaking 2, out of Wieden+Kennedy, presented live case studies.

The additional AICP Next Awards winners are:

Next Branded Content

State Street Global Advisors “Fearless Girl”

Production/Development Companies: Craft New York, Traction Creative

Advertising Agency: McCann New York

Intel “Intel Drone Light Show at The Olympics”

Production/Development Company: Intel Drone Light Show Team

Advertising Agency: Agency Inside

Nike “Breaking 2”

Production/Development Company: Dirty Robber, National Geographic Studios

Advertising Agency: Wieden+Kennedy

Next Viral

Apple “Welcome Home”

Production Company: MJZ

Advertising Agency: TBWA\Media Arts Lab

Verena International Co., Ltd. “Capture”

Production/Development Company: Phenomena

Advertising Agency: McCann Worldgroup

Burger King “Bullying Jr”

Production/Development Company: SMUGGLER

Advertising Agency: DAVID Miami

Next Virtual Reality

Gatorade “Beat the Blitz”

Production/Development Company: The Mill

Advertising Agencies: OMD Zero Code, VML

USC Shoah Foundation “The Last Goodbye”

Production/Development Companies/Advertising Agencies: USC Shoah Foundation

Next Website

Portugal. The Man “Feel It Still"

Production/Development Company: PRETTYBIRD

Advertising Agency: Wieden+Kennedy

Siemens “Mindsphere.io”

Production/Development Company/Advertising Agency: Deutsch

Google Brand Studio “Searching For Syria”

Production/Development Company/Advertising Agency: R/GA London

Next Social

Downtown Records “Live Looper”

Production/Development Company: BBDO Studios

Advertising Agency: BBDO New York

Burger King “Turning Their Tweets Against Them”

Advertising Agency: MullenLowe Boston

Mars Wrigley Confectionery - Skittles “Exclusive the Rainbow”

Production/Development Company: MJZ

Advertising Agency: DDB Chicago

Next Cause Marketing

National Safety Council “Prescribed to Death”

Production/Development Company: m ss ng p eces

Advertising Agency: BBDO

State Street Global Advisors “Fearless Girl”

Production/Development Companies: Craft New York, Traction Creative

Advertising Agency: McCann New York

Portugal. The Man “Feel It Still"

Production/Development Company: PRETTYBIRD

Director/Developers: Ian Schwartz & fourclops ::)

Advertising Agency: Wieden+Kennedy

Next Experiential

Burger King “Google Home of The Whopper”

Production/Development Company: Caviar

Advertising Agency: DAVID Miami

State Street Global Advisors “Fearless Girl”

Production/Development Companies: Craft New York, Traction Creative

Advertising Agency: McCann New York

National Safety Council “Prescribed to Death”

Production/Development Company: m ss ng p eces

Advertising Agency: BBDO

Next Innovation

Intel “Intel Drone Light Show at The Olympics”

Production/Development Company: Intel Drone Light Show Team

Advertising Agency: Agency Inside

Nike “Live Design”

Production/Development Company/Director: Wieden+Kennedy Lodge

Advertising Agency: Wieden+Kennedy

Next Mobile

Bacardi “Snapchat Music Video”

Production/Development Company: North Kingdom

Advertising Agency: BBDO New York

Sponsors help makes all of the events during AICP Week possible. AICP Partners and Supporting Partners, who support all AICP events throughout the year, are:  CAPS – A Cast & Crew Entertainment Company and Universal Studios (Partners); and Film Offices of The Hawaiian Island; NEED Financial; Sony Pictures Studios; and The TEAM Companies (Supporting Partners).

The AICP Show Corporate Benefactors are: Ad Age; Aspen Travel; AwardCore; Directors Guild of America; Gentleman Scholar; Google Cloud Platform; Hello World Communications; International Digital Centre, Inc.; Istros Media Corporation; The London West Hollywood at Beverly Hills; McCann Systems; The Mill; Nice Shoes; SHOOT Magazine / SHOOTonline; Source+Slate; S’well; and VER. The Corporate Patrons are: ABK+Boagart: Spirits; Adspur; AmericaCine; Antfood; Film Brazil+Apex; Filmsupply; FilmUS Virgin Islands; Frankfurt Kurnit Klein & Selz; Greater Fort Lauderdale CVB; Heard City; Island Film Group; Little Black Book; Lumberyard Studios; Media Services; Musicbed; and SAG-AFTRA.

The AICP Next Awards Corporate Benefactors are: Google Cloud Platform; McCann Systems; The Mill; and S’well. The Corporate Patrons are: ABK + Bogart Spirits; Antfood; Arcade Edit; and Heard City.

The AICP Next Awards event sponsors are: CAPS – A Cast & Crew Entertainment Company; Film Offices of the Hawaiian Islands; FOX Studios; and Island Film Group.