The Ad Council & Saatchi NY Launch Feel Good Goodwill Spots

In an effort to continue to create and place people in more jobs, including people who are unemployed or underemployed, Goodwill and the Ad Council have launched new public service advertisements (PSAs) that demonstrate how donated clothing and household items to Goodwill support those facing challenges to finding employment. Every 27 seconds of every business day, Goodwill helps someone find employment.

“At Goodwill, we strive every day to offer career navigation and skills attainment in order to provide long-term economic stability for individuals, their families and the greater community,” said Jim Gibbons, president and CEO of Goodwill Industries International. “Everyone should have the chance to succeed through the power of work, and we hope that the newest Goodwill and Ad Council-created PSAs will reach people facing challenges to finding employment in this difficult economy.”

Created pro bono by ad agency Saatchi & Saatchi, the English and Spanish language television, radio, print, outdoor and online PSAs aim to help people understand that donated goods are not an endpoint but the beginning of job placement and job training. Through depictions of a boy growing up with a bicycle that he ultimately donates to Goodwill, one PSA conveys how the sale of donated items provides people with new opportunities. A second set of TV and radio PSAs, featuring a timeless speech on employment from Franklin D. Roosevelt, reinforces how donated goods can implement positive change in communities. All PSAs conclude with the tagline, “Donate Stuff. Create Jobs.” and direct audiences to visit Goodwill.org to find their nearest donation centers.