The 100th Oreo Daily Twist

Draftfcb’s role in the ‘Daily Twist’ campaign for Oreo concluded with fanfare on October 2. Creatives working real-time in New York Times Square produced the final execution. 

 

For 100 days, a digital ‘Daily Twist’ was posted on Facebook and via other social channels, such as Twitter, to deliver topical news through the lens of an Oreo. October 2’s Twist – which so far has garnered more than 23,800 likes – was selected by consumers via social channels, as was the concept. 

 

The anniversary of the first High Five bested a suggested Twist to commemorate the anniversary of the Twilight Zone, which premiered on October 2 1959, and an execution on the warp drive being deemed feasible by scientists.

 

Credits

 

Agency: Draftfcb New York
 

Client: Oreo


Creative Director: Jill Applebaum


Creative Director: Megan Sheehan


Copywriter: Noel Potts


Art Director: Jared Isle


Art Director: Mike Lubrano


Art Director: Jackie Anzaldi


Media Agency: 360i