Pringles Makes Mustaches Fly to the Snacking Rescue with Nick Offerman, James Harden and Andy Reid

With one of the most iconic moustached mascots in the game (looking at you, Mr. P), Pringles knows moustaches are so much more than a facial feature. They're a statement-maker – for those who have them, admire them, or just love the iconic ones on the Pringles cans. That's why for the biggest snacking and sporting occasion of the year, Pringles and its moustached mascot, Mr. P, are back, bringing together the biggest moustached celeb cast the brand has ever had to help deliver big flavour to the Big Game with its eighth consecutive campaign, "Call of the Mustaches," brought to life by FCB New York.

"With our iconic mascot Mr. P on every can, Pringles has the strongest moustache in the snack aisle," said Sarah Reinecke, Kellanova's U.S. vice president of marketing, Salty Snacking. "This year, we're harnessing the power of some of the most legendary moustaches in culture to take our crisps to new heights, literally. Fans everywhere are encouraged to 'Stache Up on their favourite Pringles while watching these glorious 'staches soar on game day and beyond."

Actor Adam Brody, facial-haired legends Nick Offerman and James Harden and Big Game legend Coach Andy Reid teamed up with Pringles to take fans into a wonderfully weird world where a simple call makes moustaches take flight – delivering an unforgettable and crave-worthy experience where Pringles comes to the snacking rescue. 

"You can set your watch to it. Every year, when people all over the country have exhausted their precious supply of game day Pringles, the moustaches heed the call of Mr. P and take flight. We at FCB were incredibly fortunate to have our cameras ready to capture that magical migration for the world to witness and delight in – and laugh at," said Michael Aimette, FCB New York's chief creative officer. 

Following the unveiling of Pringles' social teaser featuring four 'stached silhouettes, fans took to social media to share their best guesses of who would star in the brand's Big Game campaign. Three of the silhouettes were revealed to be Adam Brody, Nick Offerman and James Harden in teaser videos hinting at the ad's creative direction, keeping the fourth moustached star a mystery. With the reveal of Pringles' official ad spot today, the brand surprised football fans who may recognize the fourth and final familiar face as soon-to-be 7x Big Game coach Andy Reid who is taking his team to the Big Game again this year.

The spot brings to life a fantastical world where moustaches fly to the store to pick up more Pringles for a party in need of a serious snack restock. With actor Adam Brody discovering what happens when you're craving Pringles crisps and Nick Offerman, James Harden and Andy Reid shown in their element as their 'staches are summoned to make a snacking save, "Call of the Moustaches" proves that when you bring Pringles, you're bringing more than a snack – you're making a snacking statement.

"I know there are some things that everybody wants more of, like moustaches and snacks," said Adam Brody. "It was so fun to work alongside some of the most iconic moustaches in the game – Nick, James, Andy, Mr. Potato Head and Mr. P." 

The :30 second spot will air during the end of the second quarter. Beyond the ad, Pringles will 'Stache Up on every corner of the internet with a fully integrated campaign including PR, digital, retail marketing, influence and social media, all with 'staches at the centre. Pringles and the ensemble cast also worked with creators such as Wishbone Kitchen founder and private chef, Meredith Hayden and celebrity barber and entrepreneur, Victor Fontanez of @VicBlends in December, amplifying the excitement and moustached moments leading up to the Big Game.

Pringles also announced two new and one returning game day-inspired flavours hitting shelves in February and May, so fans can enjoy the flavour of game day all year long. Snackers can get their hands on new Pringles Loaded Potato Skins and the returning Pringles 7-Layer Dip at retailers nationwide beginning in late February, with new Pringles x Miller Lite Beer Can Chicken at retailers nationwide beginning in May. Visit Pringles.com to find the flavours at a store near you and keep an eye out for more flavour news from Pringles this summer. 

Nobody wants to have to run to the store in the middle of the Big Game, so be sure to 'Stache Up on your favourite Pringles crisps for your game day and beyond. Follow @Pringles, #Pringles and our cast of superstars on your favourite social media platforms to experience every moustached moment ahead of the Big Game and tune in to see the ad live on Feb. 9.