Tesco Turns Homeware into Striking Fashion for F&F Home Range

Tesco is launching its newly revamped range of curated and stylish home items, F&F Home, with a new campaign created with BBH London.

The visually arresting F&F Home ‘Fashion Now Does Homeware’ campaign features striking fashion pieces, designed and created with renowned artist Thomas Bird from hundreds of pieces of homeware.

The fashionable pieces include a chic dress made out of dinner plates, a glamorous gown made out of forks and spoons and a luxurious coat created from cushions. No AI or CGI was used to create any of the outfits or shots, with all items painstakingly made by hand, using hundreds of plates, and 500 spoons and forks.

The campaign will run across the UK on TV, OOH, print and social from September 4th for four weeks.

Jan Marchant, CEO at F&F Home says, “Fashion now does homeware. Our clothing customers always want to stay ahead of the latest trends and get great value for money, without compromising on quality. With this exciting first foray into homeware, we’re really pleased to be able to help deliver this same commitment in the home space, with both statement and staple pieces to work with all-manner of styles and tastes.”

Uche Ezugwu, creative director, BBH London, said, “What I love about this is there’s absolutely nothing fake here. No AI or CGI was used to create any of the outfits. The brilliant Thomas Bird painstakingly made all the outfits by hand.”