Tesco Mobile's Adventurous Trolley Goes on an Epic Journey in Campaign from BBH London

Tesco Mobile has launched a nationwide integrated campaign across TV, radio, print, OOH, social and digital video, as the network continues to bring the best of Tesco to mobile.  

Launching today, the campaign is the latest in Tesco Mobile’s creative platform Supermarket Mobile, continuing its commitment to helping customers in a category that doesn’t. 

Leaning into the helpfulness of Tesco, Tesco Mobile’s latest campaign shows the different ways the network is on the customer’s side with three OOH food-inspired creatives. With prices that stay fixed for the duration of a contract, 99% UK 4G coverage and the ability to earn Clubcard points on every bill – Tesco Mobile is the super helpful network.  

Rachel Swift, Tesco Mobile CMO, said: “We know how hard it is this year with the rising cost of living, so it’s important now more than ever, to provide Tesco shoppers with an unrivalled mobile experience that they can’t get from other networks – like being truly helpful and offering exclusive rewards.”  

The TV ad sees the first outing of the helpful Tesco Mobile trolley on an epic mission to save a customer from an imminent price hike. The trolley can’t help but assist people along the way - from scaring away a fox rifling in a bin, to helping a boy who’s struggling to get up a hill on his bike - before finally reaching a distressed customer, to save them from their mid-contract price increase. 

The film was directed by 32 through production company Pulse Films. BBH also collaborated with Electric Theatre Collective on post-production and with CGI creators Illusion to develop the print creative.  

Uche Ezugwu, BBH Creative Director, said: “Tesco Mobile is a challenger brand in the noisy world of telecoms. We created an idea that would right the wrongs of the industry, showing how Tesco Mobile is the customer champion. Work that would “hero” their underdog spirit, helping customers in a way that only Tesco Mobile can.”