Wed, 08 Jun 2022 13:58:24 GMT
The tech company Square in partnership with 72andSunnyAmsterdam have created a campaign to drive awareness of the Square brand and the strength of its ecosystem of connected business tools in France.
At the heart of the new campaign, which was conceived to demonstrate how different elements of the Square ecosystem seamlessly connect together, are two 30-second films which feature a striking film technique to playfully represent how Square can help ties together of all sides of your business.
One film features a retail business, the other an interior design business. In both, the workspace of each business owner was recreated in a giant, rotating cube with every prop and piece of set dressing designed to be able to turn 360 degrees.
The store owner and designer were filmed trying to work in their room as the giant cube was turned. Using a specially-built rotating gimbal, filming took place at Bulgaria’s Nuboyana Studios, Sofia over ten days.
The films were directed by New York-based director Matvey Fiks, whose music videos and commercials projects include work for brands including Gucci, Versace, Genesis, Zara, Under Armour and Instagram. Music was specially composed by Guillaume Ferran, whose credits include TV series ‘Chronicles of the Sun’.
The creative idea is that Square’s ecosystem takes care of all sides of its customers’ business – a promise conveyed by use of the common French expression ‘c’est carre’.
The French word ‘carre’ means ‘square’ in English, the phrase is widely used to describe when something is all going well—where everything is under control—when all sides are taken care of, ‘c’est carre’.
A series of six-second product films to highlight Square’s ecosystem of connected business tools was also produced.
Executions span digital, print, social, DOOH and OOH. They also include a special placement at Paris metro station St Lazare which is comprised of a big wall execution, a panoramic OOH, and three digital animated screens.
72andSunnyAmsterdam is partnering with Square as it rolls out across Europe, creating campaigns across multiple markets.
72andSunny creative director Kyla Elliott said, “The creative task was really to highlight how a smart, complicated and incredibly useful set of products have all been made to work together, in a way that really captured people’s imaginations. We landed on the line first, which itself led us elegantly to the creative execution. Square’s team is collaborative, creative and always up for a challenge and we were very lucky to have Birth as production partners, who took on both the creative and technical aspects of the project with characteristic enthusiasm.”
Stephen Smythe, head of EU marketing at Square said, “Square has been in France less than a year and we wanted to raise awareness of our complete ecosystem of products, that help business owners across the country to manage all sides of their business. We are delighted with the new campaign which we hope will win the hearts and minds of entrepreneurs in France, showcasing our support for them with innovative and playful creative, and reassuring them, that with Square, ‘c’est carre’.”view more - Creative
Executive Creative Director: Mikey Farr
Creative Director: Kyla Elliott
Sr Designer: Masaya Kochi
Designer: Rossj Platt
Sr Writer: Gilles Suprin
Executive Strategy Director: Ben Armistead
Strategy Director: Rosalie Tan
Comms Strategist: Kelsey Bozanich
Group Brand Director: Chelsea Lamond
Brand Manager: Luca Andreose
Brand Coordinator: Liza Alexhauser
Executive Film Producer: Eline Bakker
Film Producer: Janene Fitzgerald, Luke Judlin
Junior Film Producer: Marie Henaff
Print Producer: Annelise McKendry
Junior Print Producer: Harmony Boda
Business Affairs: Jo Woodford
Global Head of Marketing & Communications: Lauren Weinberg
Head of International Marketing: Mike Zeman
Head of Marketing EU: Stephen Smythe
EU Brand Planning: Marshall Kingston
Senior Creative: Steven Lin
Senior Creative: Said Fayad
Integrated Project Manager: Brian Gagliardi
Integrated Project Manager: Philip Tavares
Production company: Birth Productions
Director: Matvey Fiks
Director of Photography: Menno Mans
Executive Producer: Hugo Legrand Nathan
Line Producer: Jon Mealing
Producer: Iman Delimi
Production coordinator: Jessica Leopold
Service Company: B2Y Productions
Post-production house: Face North VFX
VFX Lead: Angus Wilson
Flame assistant: Inti Martinez
GRADE: Company 3
Colourist: Simon Bourne
Post Producer: Chris Anthony
Editing: The Quarry
Editor: James Rose
Edit assistant : Christina Hill
Edit Producer: Ruth Minkley
Audio post-production: Wave Sound
Sound Engineer: Alex Nicholls-Lee, Archie Presley
Sound Producer: Michael Hoogdorp
Music: Grand Musique Management
Composer: Guillaume Ferran
Genres: People72andSunny Amsterdam, Wed, 08 Jun 2022 13:58:24 GMT