TBWA\TORONTO AidsWalk Canada’s 'For Aids'

AIDS Walk for Life is an annual national awareness and fundraising event that raises money for programs and services that help Canadian living with HIV/AIDS. Where other charities ask the participant to act, and behave in, often, outlandish ways, what AidsWalk asks of you is simple: All you have to do is walk, donate, or both. 

With “For Aids” TBWA\TORONTO has created a film that has tapped an insight into modern charity culture. Using, in some cases, outlandish scenarios to paint the case of Aidswalk, “For Aids” is quite simply a fun demonstration of simple things that the charity asks of you. 

 

View the spot here.

From hosting extremely particular bake sales, to growing actual tails, excessive push-ups, and employing special effects for the good of charity, the film “For Aids” makes it clear that raising awareness for a good cause can be easy, as well as a great deal of fun. 

Credits

Title: “For Life”

Client: Scotiabank Aids Walk For Life Canada

Agency: TBWA\TORONTO

Executive Creative Director: Allen Oke

Associate Creative Director/Art Director: Susie Lee

Copywriter: Jonah Flynn

Agency Producer: Nadya MacNeil/Lauren Sloan

Head of Digital Experience: Lindsay Hutchison

Project Manager: Ella Gruber

Developer: Jake Edur

Director: Jonathan Bensimon

Line Producer: Trudy Turner

Production Company: Industry Films

Editor: Aaron Dark

Editing House: School Editing

Audio: Joey Serlin/Vapor Music

Planner: Trevor Thomas

Group Account Director: Erika Maginn

Account Executive: Alexei Northover

Corporate Sponsorship and Donations Manager: J. J. Dayot