TBWA\Sydney Wins Pepsico Creative Account

TBWA Sydney has been appointed by Pepsico as the agency of record for its beverages portfolio which includes Pepsi and Pepsi Max, effective immediately.

TBWA Sydney has been the agency of record for Pepsico's Gatorade for the last five years. This appointment was made after a competitive pitch against the long term incumbent Clemenger BBDO Sydney as well as Clemenger BBDO Melbourne.

Says Nitsa Lotus, managing director, TBWA Sydney: "This is a very special win for TBWA. We thank Pepsico for our partnership over the last five years on Gatorade and for giving us the opportunity to compete for the Pepsi beverages portfolio. We recognise and respect the long term relationship that Pepsi has had with Clemenger BBDO, and know that expectations will be very high."