TBWA\Singapore Bolsters Data Capabilities with Senior Promotions and New Hire

Today TBWA\Singapore is bolstering their Disruption Accelerator offering and capability with the promotion and hire of two team members.

Stefan Bocos, previously data strategy director, has been promoted to senior director, data strategy and analytics. In his three years at TBWA\Singapore, Stefan has been instrumental in helping expand the TBWA\Disruption Accelerator team. During his time, the team’s remit expanded to cover 24 offices across the world including Singapore, a prominent user of the team’s data services; and other regional clients across APAC such as Adidas and Nissan.

In addition, TBWA\Singapore has hired Shawn Shantilal into the role of data analytics and martech director. Shawn joins The Disruption Company from EssenceMediaCom where he was data analytics manager. In the role, he championed data governance initiatives, and designed an analytics framework for the rapid delivery of post-campaign brand signals for a variety of Google’s products across the APAC region.

Prior to that, Shawn was with Huge as a quality assurance (“QA”) lead. He worked with clients like Google, SK-II, ExxonMobil, Nikko Asset Management and AON driving web accessibility campaigns and growing the QA team in Vietnam from the ground up as the agency expanded its operations in the region. He was later promoted to data analyst, using marketing automation tools and developing data architecture to enhance the customer journey for clients.

“As the global centre of data excellence (The Disruption Accelerator) goes from strength to strength we’ve continually reviewed and grown the data needs of the TBWA network, leading to the hiring of Shawn and the promotion of Stefan to bolster the senior levels of the team across disciplines. This shows the continued commitment TBWA has on bridging to gap between data and creative output to power the work TBWA is famous for,” said Polly Freeman, group head, data strategy and analytics, TBWA\Group Singapore.

“I’m extremely proud of what we’ve achieved so far, building a world-class data team that plugs seamlessly into strategy teams across the TBWA Collective. The Disruption Accelerator’s unrivalled data capabilities have helped TBWA position itself as true business partners, adding unique value for clients all across the globe,” said Stefan Bocos, senior director, data strategy & analytics, TBWA\Group Singapore.

“I'm thrilled to join the dynamic team at TBWA\Singapore to bolster our capabilities and support our clients' growth ambitions. I am excited to lead a talented team of data-driven individuals, who will leverage the power of data to elevate work and campaigns for our brands,” said Shawn Shantilal, data analytics and martech director, TBWA\Group Singapore