TBWA\Paris Gives Old Typography a Voice with Charming Fontyou Animations

Founded in January 2013, Fontyou is the first web application which allows artistic directors and agencies to manage their font through the cloud, to discover and improve the most beautiful fonts of the world and to evolve with the help of the last typographical trends.

TBWA\PARIS and \ELSE have chosen to collaborate with the first technological start-up which disrupts the industry of typography, by working for its reputation enhancement.

This B to B campaign, composed of 3 online films and 5 visuals (press and outdoor) shows in a skilful way that even font can get old.