TBWA\London Brings a Lidl Surprise to the Table This Christmas

Lidl, the supermarket chain, are launching their new Christmas campaign. The ad will be airing on TV nationwide from the 6th November, and has been running in cinemas across the country since 31st October.

Continuing the #LidlSurprises campaign, the 60 second launch ad, entitled “The Little Present” shows local people being treated to an abundant festive feast, from turkey to lobster, with their friends and family in a magical home in Hertfordshire. Whilst enjoying the Christmas meal, guests comment on the remarkable quality and taste of the food, and some try to guess where it came from. Then, the guests are genuinely surprised when it is revealed that the feast was a Christmas gift from Lidl.

Ronny Gottschlich, Lidl UK’s managing director, said: “It goes without saying that Christmas is the most expensive time of year. But you don’t need to break the bank to have a great festive season – and nor do you have to compromise on quality to get good value because you can buy everything you need for a delicious Christmas at Lidl. We’ve sourced some of the finest foods from across Europe to complement our fresh, local produce, so everyone can make the most of this special time of year, regardless of budget.”

Peter Souter, Chairman of TBWA\London, commented: “By providing exceptional quality at ridiculously low prices, it is essentially Christmas all year round when shopping at Lidl. In this festive installment of the #LidlSurprises campaign, we see a local community’s genuine surprise at what a fabulous spread you can get, courtesy of Lidl”.

The cinema ad will air in one 60-second segment from the 31st October, and the TV ads will air in five 30-second, five 20-second, plus 10-second segments from the 6th November. 

These will be supported by print advertising. Billboard and press creatives will carry real comments that have been posted by delighted customers on social media, such as “The Christmas gingerbread is in Lidl. All is right in the world”. The hashtag #LidlSurprises will encourage customers to go online and share their Lidl experiences this Christmas.Lidl are running digital display to compliment the campaign, showcasing their mouth-watering food. This creative will drive traffic to Lidl’s new Christmas site, christmassurprises.co.uk, which is now live. Here customers can enter competitions and make use of the unique Christmas recipes, all made by ingredients sourced from Lidl.