TBWA\HAKUHODO Victors at ʻCampaign Japan/Korea Agency of the Year 2024ʼ Awards

TBWA\HAKUHODO has once again solidified its position as a creative powerhouse, earning the coveted GOLD in the "Creative Agency of the Year" category at the Campaign Japan/Korea Agency of the Year 2024 awards. This marks the twelfth time the agency has claimed this top accolade, reaffirming its reputation as a leader in creativity and innovation across Japan. 

In addition to this milestone, TBWA\HAKUHODO secured two more GOLD awards, earning recognition in the Event Marketing Agency of the Year and Talent Development Program of the Year categories. These accolades highlight the agency's well-rounded excellence, combining innovative campaigns with exceptional event marketing capabilities and a forward-looking commitment to nurturing future talent. 

The agency also celebrated the individual brilliance of its team: 

Chris Iki, chief operating officer, was named "Agency Head of the Year," spotlighting his exemplary leadership in steering the agency to new heights. 

Takahiro Hosoda, chief creative officer, earned "Creative Leader of the Year" for the second consecutive year, recognising his visionary contributions to the creative landscape. 

Across the awards, TBWA\HAKUHODO captured a total of ten prestigious titles, spanning agency, brand, and individual categories ‒ a testament to its unrivalled impact in shaping the industry. 

Award Highlights: 

Agency Categories: 

• Japan Creative Agency of the Year: GOLD 
• Japan/Korea Event Marketing Agency of the Year: GOLD 
• Japan/Korea Talent Development Program of the Year: GOLD 
• Japan/Korea Social Media Agency of the Year: SILVER

Brand Categories: 

• Japan/Korea Ad Campaign of the Year: SILVER (McDonaldʼs/ No Smiles) 

Individual Categories: 

• Japan/Korea Agency Head of the Year: Chris Iki (chief operating officer) 
• Japan/Korea Creative Leader of the Year: Takahiro Hosoda (chief creative officer) 
• Japan/Korea Young Creative Person of the Year: Ryota Haraguchi (creative director) 
• Japan/Korea Account Person of the Year: Ryusuke Taira (account director) 
• Japan/Korea Young Achiever of the Year: Yurisa Hiramatsu (account executive) 

“This is more than a celebration of awards; it's a recognition of our relentless commitment to delivering creativity that resonates, inspires, and transforms,” said Chris Iki, chief operating officer. “Every win reflects the collective passion and ingenuity of our entire team. I would also like to express our greatest appreciation to our client partners, as none of this would be possible without the clients who push us to be better each day.” 

TBWA\HAKUHODO looks forward to continuing its journey of creativity and innovation, shaping the future of advertising with every idea.