TBWA\HAKUHODO Celebrates Grand Prix with 8 Wins at Spikes Asia 2025

TBWA\HAKUHODO has announced another major milestone, taking home eight awards including the coveted Grand Prix at Spikes Asia 2025. This follows an exceptional year of recognition across the industry’s highest honours — including Cannes Lions, Clio Music, and The One Show — as well as being named Campaign’s Creative Agency of the Year. These latest wins mark another powerful step in the agency’s continued creative momentum on the global stage.

Spikes Asia — the region’s premier awards for creative communications and marketing effectiveness — received 2,759 entries from 20 markets. Of these, 613 pieces were shortlisted, with Japan ranking third in total shortlists behind Australia and India. Held annually in Singapore, Spikes Asia serves as the leading creative benchmark across the region and proudly positions itself as “the home of APAC creativity.”

This year’s awarded campaigns reflect a powerful fusion of storytelling, technology, and purpose — spanning gen z recruitment through music with McDonald’s Japan, sustainable textile innovation with Kyocera, LGBTQ+ empowerment through audio with Spotify and The Asahi Shimbun, and real-time data-driven artistry with The Japan Philharmonic Orchestra.

Each project exemplifies TBWA\HAKUHODO’s commitment to bold creativity that drives meaningful cultural impact — showcasing how Disruptive thinking can spark transformation across industries, platforms, and communities. TBWA\HAKUHODO remains dedicated to delivering Disruptive creativity that moves people, culture, and business.

Awarded Projects:

Client: McDonald’s Japan

Title: No Smiles

■ Grand Prix
・Entertainment / Partnerships with Talent
■ Bronze
・Brand Experience & Activation / Social Behaviour & Cultural Insight
・Creative Strategy / Collaboration

Client: Kyocera

Title: TRUE BLUE TEXTILE PROJECT

■ Bronze
・Design / Lifestyle, Fashion, Leisure, Sports & Outdoor
・Industry Craft / Art Direction: Brand & Communications Design

Client: Spotify and The Asahi Shimbun

Title: PRIDE CODE

■ Bronze
・Direct / Media & Entertainment
・Outdoor / Corporate Purpose & Social Responsibility

Client: The Japan Philharmonic Orchestra

Title: THE SYMPHONY PLOTTER

■ Bronze
・Digital Craft / Digital Illustration & Image Design