TBWA\Chiat\Day New York has launched a new campaign for NBCUniversal's new TV Everywhere offering. The campaign, which launched across all NBCU properties the day after Christmas, is designed to heighten awareness surrounding TV Everywhere and to spotlight the entire NBCUniversal portfolio of brands (NBC, USA, E!, SYFY, Bravo, MSNBC, CNBC, NBC Sports, Oxygen, Golf, Sprout, Esquire, Telemundo) just as consumers are engaging with new mobile devices they may have received during the holidays.

The campaign showcases the iconic TV brands and content that consumers love, and is designed to drive awareness and consumer engagement. Whether fans want to watch their favorite shows or check out exciting new shows, they can watch it all across multiple platforms: web, mobile and connected devices. Two of the ads can be viewed here and here.

TV, Outdoor and Digital creative executions are centered on a single tagline -  “Watch TV, Without the TV” - a bold tagline that simultaneously embraces the power and impact of TV while recognizing that consumers want to engage with NBCU brands everywhere, on multiple platforms, whenever and wherever they want. It's truly Prime Time on their time.