TBWA\Chiat\Day NY Hires Global Lead for Jameson

TBWA\Chiat\Day New York has appointed James Verrier: former Vice President of J&M Concepts as Global Brand Leader of the agency’s global Jameson account. 

 

TBWA works globally with Pernod Ricard’s portfolio of brands including Jameson Irish Whiskey, Absolut, and Kahlua.

 

James brings with him over 19 years of multinational brand building and innovation experience in both agency and client-side roles. At J&M, James oversaw development and marketing across the brand portfolio including Popcorn Sutton’s Tennesse White Whiskey, Team Real Tree Outdoor Energy and Witherspoon Sweet Teas. 

 

James has also worked with alcohol brands including Jägermeister, Gekkeikan Sake and American Harvest Organic Spirit at The Sidney Frank Importing Company. As Account Managing Director at McGarry Bowen, James was responsible for Inbev’s 15 market launch of Brazil’s Brahma beer, an award-winning launch that led Brahma to be named as one of Superbrands ‘Brand to watch’ (2006/07). 

 

James’ appointment sees him return to TBWA after fives years of working as a Group Account Director for Pernod Ricard across Jameson Irish Whiskey and Chivas Regal. Throughout his tenure, James was instrumental in repositioning the global communications re-launch of Jameson Irish Whiskey leading the brand to be named as “2010 Spirits Brand of the Year” by Market Watch. 

 

James will report into TBWA’s Head of Account Management, Leigh Baker. "James has a unique background, building spirits and beer brands on both sides of the Agency/Client world” commented Leigh. “In a nut-shell, he knows the business backwards and is the perfect person to lead and foster our relationship globally with Pernod."

James added: “As the leading brand in the fastest growing spirits categories in the world, the trajectory of the Jameson has been truly phenomenal. I’m thrilled to have the opportunity to bring the TBWA network’s resources to bear on this legendary brand to further unleash its unrealized potential”