TBWA\Chiat\Day LA Proves a Little Goes a Long Way for Best Friends Animal Society

What can one small donation really do?

That’s what national animal welfare organisation Best Friends Animal Society is asking in a new spot created by TBWA\Chiat\Day LA. 

For most us, one small donation seems like a tiny drop in the bucket of a giant problem––but to the 9,000 animals killed in America’s shelters every day, it can mean everything. 

With creative direction by Lee Clow, TBWA Global Director of Media Arts, the spot reminds us that these animals aren't a lost cause. They're good pets looking for a place to call home. And one small donation from people like us can help them find their best friend.