TBWA\Buenos Aires for Prime

TBWA\Buenos Aires has created a print campaign for Prime, the number one condoms brand in Argentina. The advert features a 'Where's Wally?' type image, which features a number of prophylactics locked behind bars in prison. Hence the name 'Maximum Security Condoms'. 

 

Prime has been a client of TBWA\Buenos Aires since 2010. 

 

Credits

 

Name: Maximum Security Condoms

Client: Prime

 

Agency: TBWA\BUENOS AIRES, Argentina

General Creative Directors: Juan Cruz Bazterrica, Guillermo Castañeda

Creative Director: Roberto Leston

Art Director: Fernando Serra

Copywriter: Nicolás Centroni

Agency Producer: Sergio Palermo

Illustrator: Marcos Santos