TBWA Singapore CCO's Role Expands

TBWA\Group Asia Pacific announced today that Alrick Dorett will step up to the new and expanded role of Chief Operating Officer (COO) for both Singapore and Malaysia.

 

Dorett has served as TBWA\Singapore’s COO since September 2009. His expanded role to include Malaysia will boost collaboration between the two agencies in Southeast Asia.

 

Dorett joins a strong management team in Malaysia headed by TBWA’s Managing Director Aaron Cowie; Executive Creative Director Jeff Orr; Head of Account Management Shaun Tay; Finance Director Yeong Hoong Meng; Creative Juice\Sil’s MD and ECD Sa’ad Hussein; and CFO Tan Lai Keat.

 

Dorett, together with TBWA’s President for South and Southeast Asia, Phillip Brett, pioneered TBWA\TEQUILA’s entry into the Singapore market in 1997. Dorett was the agency’s CFO until his appointment in 2009 as COO of TBWA\Group Singapore.

 

“Alrick’s track-record as COO in Singapore speaks for itself and makes him the natural choice to join the Malaysia team,” commented Alain Rhoné, COO of TBWA\Group Asia Pacific. “He already has a strong relationship with the team there and I’m positive he will make a significant contribution to the success of the Malaysia operation as well as foster cross-border business opportunities that both agencies will benefit from.”

 

Aaron Cowie, TBWA\Malaysia’s MD added, “The team at TBWA\ Malaysia as well as Sa’ad Hussein, Tan Lai Keat and team at Creative Juice\ Sil are delighted to have Alrick join as COO. His wealth of experience in Singapore will help strengthen our efforts here in Malaysia and also achieve greater collaboration amongst the different operating entities. ‘Collaboration’ is something we will do a lot more in 2012, enabling us to tap on the capabilities and expertise that we have within the TBWA\ Malaysia group and regional TBWA network.”