Tayto Hits the Bullseye with Sponsorship of Darts on Sky Sports

Tayto Group, category leaders in Pork Snacks, are launching their biggest ever campaign for pork scratchings – sponsoring coverage of darts on Sky Sports. The exciting new deal was created in partnership by Sky Media, the advertising arm of Sky and integrated marketing agency, Bray Leino. The campaign sees the first ever TV campaign for Tayto’s pork snacks range.

This perfect pairing of pork scratchings and darts kicks off on July 13th with the World Matchplay tournament in Blackpool and continues all the way through to January 3rd culminating in the epic finale of the World Darts Championship at Alexandra Palace.

Running across four major tournaments, this heavyweight campaign will be viewed by six million people delivering almost 300 million views. The ad creative features the commentary style and jargon unique to darts, which is certain to hit the spot with darts and scratchings fans alike.

In its first ever TV campaign for pork snacks, Tayto will shine a spotlight on their top-flight pork snacks – the No.1 selling Mr. Porky Original Scratchings, the unique Mr. Porky Crispy Strips, and Midland Snacks’ traditional Hand Cooked Pork Scratchings.

"We're incredibly excited to be partnering with Sky Sports on this landmark TV sponsorship," comments Tayto’s marketing director Matt Smith. “Darts and pork scratchings are the perfect partnership. Helped by the ‘Luke Littler effect’, darts is on a roll, as are pork snacks as the fastest growing segment in Savoury Snacks.”

Andy Benningfield, head of broadcast at Bray Leino, says, “In life, there are some perfect doubles. Lennon and McCartney, strawberries and cream, tea and biscuits, and now, pork snacks and Darts on Sky Sports. The partnership between Tayto Group’s pork snacks and Sky Media really is tops and we’re delighted to play matchmaker. We’re sure that viewers of the darts will agree Tayto Group has hit a nine darter with this campaign.”

Through this campaign, as category leaders, Tayto aims to drive further awareness and growth of both Mr. Porky and Midland Snacks - reminding the nation that there really is no matching a scratching.