Target Goes Back to School with New Campaign from 72andSunny

Target will make getting ready for back to school quick and easy for families this season. Guests preparing for a successful school year will find a new way to shop for school supplies for the first time online, easy-to-understand promotions and all the styles kids love.

72andSunny teamed with target to launch these three broadcast films, 'Supplies,' 'Jeans,' & 'Characters. The films were shot by Rabbit Content Director Diane Martel.

Full Credits

TARGET

Chief Executive Officer: Brian C. Cornell

Chief Marketing Officer, EVP: Jeff Jones

Chief Creative Officer: Todd Waterbury

SVP, Brand & Category Marketing: Rick Gomez

VP Storewide & Hardlines Marketing: William White

SVP, Media & Guest Engagement: Kristi Argyilan

Creative Director/Sr. Group Manager: Fiona Mitchell

Category Marketing Manager: Erica Thein

Brand Category Marketing (MC), Manager: Francesca Mahoney 

Sr. Integrated Media Producer: Kristin Schaack

Sr. Public Relations Manager: Amy Joiner

Sr. Project Manager: Whitney Newman

Sr. Group Manager Media Strategy: Nick Jezarian

Category Marketing Manager Francesca Mahoney

Sr. Creative Buyer: Jillian Sukup

AGENCY

Lead Agency: 72andSunny

Chief Executive Officer/Creative: John Boiler

Group Creative Director: Michael Canning

Creative Director/Designer: Nuno Ferreira 

Creative Director/Writer: Sara Rose

Sr. Designer: Drea Schneider

Sr. Writer: Michelle Nam

Group Strategy Director: Kelly Schoeffel

Strategist: Katherine Zeng 

Group Brand Director: Judson Whigham 

Brand Director: Danielle Gard

Brand Manager: Molly Johnson

Director of Film Production: Sam Baerwald

EP of Film Production: Jim Haight

Film Producer: Rob Sondik

Film Producer: Helena Yueh

Business Affairs Director: Kallie Halbach

Jr. Business Affairs Manager: Lasha Winn

Multicultural Agency: LatinWorks

Media Agency: Haworth

PRODUCTION COMPANY

Rabbit Content 

Director: Diane Martel 

Director of Photography: Chris Soos

EDITORIAL

Rock Paper Scissors

Editor: David Brodie

EP: Angela Dorian

Producer: Dina Ciccotello

ONLINE/VFX 

Framestore

VFX Supervisor: Chris Eckardt

CG Artist: Sashdy Arvelo

Flame Artist: Nick Bennet

EP: James Razzall

VFX Producer: Jess Ambrose

Design/Animation Lead: Ken Pelletier 

Colorist: The Mill/Adam Scott

MUSIC

Vocals: Tori Kelly