Target Darts Selects Brave Bison to Optimise Ecommerce Platform

Target Darts, a leading dart designer and manufacturer, has selected Brave Bison to optimise its ecommerce platform following a competitive pitch.

The appointment follows a rapid growth period for Target Darts, which recently acquired a business in the US and already has a significant presence in Europe and APAC. In part, this growth is due to exposure from the company’s work with several world champions, including Rob 'Voltage' Cross and none other than 16x World Champion Phil 'The Power’ Taylor. Its sponsorship of Luke ‘The Nuke’ Littler, recently led to a surge of sales from fans looking to shop the player’s range.

Brave Bison was selected for the project for its ability to advise Target Darts on how and where to optimise for improved performance and modernisation. A factor that will be crucial as the business scales fast. This proficiency formed a pivotal part of the pitch process, which involved a working session to review and provide feedback on the scheduled pipeline of work. Its expertise in Adobe Commerce, as a strategic and certified partner of the core technology, was also cited as a reason for the appointment.

James Tattersall, managing director, Target Darts, said, “It’s been great to see the whole country talking about and watching darts of late. Thanks to the ‘Littler effect’, our favourite sport is at the forefront of conversation. We are seeing the real-time influence this talent has on public interest in darts and how it converts into consumer purchasing behaviour. As a result, our website needs to be best-in-class, and this is where Brave Bison’s capabilities and approach will truly move the needle for us.”

Ed Hornby, managing director, Brave Bison Commerce, added, “We’re delighted to join Team Target. From the start of this pitch, we knew we could really change the game for them and make a real difference to its current set-up. With such rapid growth, this is truly a new era for Target Darts, and that’s what Brave Bison is most expert at - commerce for the future.”