senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

talkSPORT Unveils Fun UEFA Euro 2024 Campaign with a Cheeky Nod to German Stereotypes

10/06/2024
Advertising Agency
London, UK
241
Share
Production company, The Berry, brought the concept to life using advanced CGI techniques

talkSPORT has launched a new campaign to celebrate their coverage of UEFA Euro 2024… and to have a friendly dig at the Germans in the process. 

Created by News UK’s dedicated agency, Pulse Creative, the cheeky social film opens on a shot of the iconic Brandenburg Gate covered by a talkSPORT branded towel that reads “No one beats us to the Euros” - alluding to the famous trope about Germans and sun loungers. 

Production company, The Berry, brought the concept to life using advanced CGI techniques to create the illusion of the giant towel. This seamless integration of real-world imagery and VFX results in a visually striking film that conveys talkSPORT's playful message.

Will Martin, head of marketing, talkSPORT, said, “This summer talkSPORT will broadcast every game live from the Euros, as well as bringing you 24/7 coverage from Germany. So to acknowledge this, we have created a fun social film to show people that talkSPORT will get you to all the action first.” 

Russell Ramsey, executive creative director, Pulse on the campaign, said, “The use of CGI enabled us to create an epic stunt for the Euros without even having to leave our sun loungers.” 

The media - planned and bought by Hello Yellow - targets football fans across the UK on Meta, X and YouTube and will be supported by press, digital media and further social activations both in the UK and in Germany. The campaign launched on 9th June and will be live throughout the tournament. 

Brand
Agency / Creative
Media
Production
Post Production / VFX
Music / Sound
SIGN UP FOR OUR NEWSLETTER
Work from T&Pm
4 out of 5
Smart Energy GB
08/11/2024
14
0
Rockstar
Argos
01/11/2024
13
0
Committed Same Day Service
British Gas
01/10/2024
40
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0