Talking Beluga Demonstrates Genius IQ in NerdWallet's Super Bowl Teaser

"Genius coming," warns the teaser trailer for NerdWallet's Super Bowl ad debut.

The personal finance brand has partnered with LA-based creative agency Deutsch to make its first waves on American advertising's biggest stage. A trailer released during the NFC Championship Game on Sunday, 'Did You Say Something?', has hinted at an ice-cold yet intellectual approach to the Big Game spot, centring the film around a Beluga Whale - an animal we are told in the teaser can have a genius-level IQ.

So genius, in fact, that the whale starring in the video can talk. 

While more than slightly surreal, this might just be a fitting match for NerdWallet, which is a brand dedicated to helping people make smarter financial decisions. The full film is set to air during the Super Bowl's third quarter on February 9th, seeking to engage sports fans in financial literacy during one of the year's most significant, and most watched, cultural events.

Additionally, in a nod to the 'lookalikes' social media trend, NerdWallet is also partnering with influencer and self-proclaimed beluga look-alike Tank Sinatra to give away prizes to other beluga lookalikes.