Tag’s Joe Holmes Returns to EMEA as Head of Business Development

Tag today announces that Joe Holmes, a long-standing member of the Tag business since 2011, is returning to the EMEA side of the agency. Following a successful stint in New York as Tag America’s chief growth officer, Joe re-joins his colleagues back in Europe as head of business development, reporting to Kevan Thorn, CEO of Tag EMEA. 

In his new role, Joe will support the agency in developing mutually beneficial partnerships that support their client’s growth agenda, whilst looking for ways to employ new technologies and solutions.

Joe’s career at Tag has seen him move across cities and continents. Whilst in the US, Joe helped to exponentially grow the business in the region, fostering new client relationships and helping existing ones to evolve. Equipped with a toolkit of expertise from his time in America, Joe pinpoints three key learnings that he’ll be bringing to his new position;

1. Be consistent: working across two continents and seeing the different kinds of challenges that exist within brands, a level of consistency across things like overall partnership approaches, ways of working, technology and commercials are all key ingredients to success

2. Be integrated: The US market is moving towards partnering with agencies that can provide integrated solutions from the outset. At the beginning of 2019, many client opportunities were very much siloed, but now there is a significant move to a much more integrated approach, for example integrating data and media services into content, and this is a key learning 

3. Be communicative! Not that the EMEA teams are anything but, however in the US the teams really step it up a notch and have high-touch communication as part of “the everyday” when it comes to partnerships, both internally and externally – this is another learning I will be conscious of in EMEA 

Joe Holmes, head of business development, Tag EMEA, comments, “I’m so excited to be returning to the UK, for both personal and professional reasons. Professionally, I’m excited for the opportunity to apply the learnings gained working in the Americas for the last five years, in addition to working with clients old and new. Personally, I’m looking forward to introducing my two American kids to UK life and watching Nottingham Forest play in the Premier League!”

 

Kevan Thorn, CEO Tag EMEA, adds, “It’s great to have Joe back on this side of the pond! He has a huge amount of experience, having worked in multiple markets and joins us off the back of his successful stint in AMS where he took the region from strength to strength. We know that he will hit the ground running and allow Tag EMEA to continue to build mutually beneficial partnerships with clients and allow us to grow together, offering a blend of tech-based production solutions with creativity at the heart.”

Deepti Velury, global COO Tag, comments, “We’re thrilled to be welcoming Joe back to EMEA after a very successful five years in the States. His impact over his 12 years at Tag has been enormous and we look forward to seeing what the future holds!”