Tag Welcomes Camilla Andersen as Managing Director

Tag is delighted to announce the appointment of Camilla Andersen as managing director for CMT (communications, media, and technology) within EMEA. Following Tag's recent acquisition by the Dentsu Group, Camilla will play a pivotal role in leading the CMT team, focusing on guiding clients to unlock the full potential of Tag's extensive range of services.

Camilla boasts an impressive career spanning over 20 years in the production industry. She joins from Edisen, the largest independent creative production company, where she continually evolved within its ranks. During her time there, she climbed from executive producer to managing director, regional CEO, chief people officer and most recently, global head of content. Along the way, she gathered a wealth of experience covering diverse mediums and platforms, including international broadcast television, commercial productions, and branded content.

Known for her leadership and problem-solving skills, Camilla is passionate about the transformative impact of technology on the industry, emphasising the important balance between machine learning automation and human creativity. Ultimately, she believes that the industry's future lies in harnessing the potential of emerging technologies to enhance client efficiencies and drive innovation.

Camilla's appointment promises to infuse the company with her invaluable perspective and diverse background, further solidifying Tag's commitment to innovative and effective client solutions.

Camilla Andersen, managing director at Tag, comments on her new role: “I am thrilled to be joining the Tag team, and to work alongside [CEO] Kevan Thorn, whose innovative approach to client management and business leadership has long inspired me. I’m excited to work together to further strengthen Tag’s position as a forward-thinking global marketing services company, paying particular attention to the changing role of technology, and how we can best use machine learning automation to bolster our capabilities.”