TAG - The Aspen Group Names dentsu X US Media Agency for Aspen Dental and ClearChoice Brands

Dentsu X US has been named Media Agency for TAG - The Aspen Group’s Aspen Dental, ClearChoice Dental Implants, and Motto brands. The agency will handle media planning and buying across channels, supporting full funnel brand and performance media strategies.

“The key to growing our business for the Aspen Dental and ClearChoice brands at The Aspen Group is identifying quality patient leads. Dentsu X has the tools we need to uncover the best possible opportunities,” said Ash Eldifrawi, chief marketing and customer experience Officer at TAG – The Aspen Group. “Their performance marketing heritage combined with their expertise in providing unique audience insights is exactly what we are looking for to drive results on a day-to-day basis, and there is a clear value in their ability to provide media decisioning in real-time.”

The Aspen Group is disrupting dentistry by bringing approachable dental care to the masses, including challenger brand Motto - a high quality and more affordable alignment option for consumers, exclusive to Aspen Dental. This innovative dentistry model is a match for dentsu X’s approach to media, rooted in defying convention. The agency will be tasked with delivering accountability with media decisions for Aspen Dental and ClearChoice, utilising dentsu’s proprietary, industry-leading people-based platform, M1, and other Media Effectiveness tools like dentsu Connect to align media decisions to business goals across brands.

Leah Meranus, chief media officer of dentsu X US, says of the win, “The brands under The Aspen Group are leaders not only in the dental industry but as marketers, driving sophisticated performance and brand media. As they break down barriers to bring comprehensive and affordable care to patients across the country, we are eager to help them push those boundaries even further, driving greater business performance through media effectiveness.”

Dentsu X won the business in a competitive review and begins work immediately. The win follows other key US wins this year including Heineken, Santander, and JCPenney.