Tag Officially Opens Its Doors in Canada

Tag, the global juggernaut in creative production and channel activation, announces an expansion of its complete capabilities now offered in Canada. This reaffirms Tag’s unwavering dedication to delivering innovative, tech-enabled creative production services for global brands.

“This expansion isn't just a milestone for our remarkable team in Canada; it's a seismic shift for the entire Canadian market,” shared Tag Americas CEO, Toby Codrington. “In today's fast-changing consumer economy, brands demand personalised, omnichannel content delivered in real-time and at scale to gain a competitive edge. Tag’s powerhouse of exceptional talent, combined with the latest technologies, sets a new standard for creative production excellence in Canada.”

Leading the Canada team is Andrea Flanders, an inspiration to the team of Tag talent based in Toronto. 

“Our vision for Tag in Canada has always been to provide brands with unmatched creative production solutions. This new chapter for our Canada team—and for Tag Americas as a whole—opens the door wide for us. Harnessing our teams’ expertise in all areas will drive our team and our clients towards higher levels of success.” 

With a background in marketing and PR, Flanders entered the Food and Beverage industry with The Hot Plate, an on-demand fully equipped digital marketing content creation hub, complete with a test kitchen and studio for video/photo, recipe development, and social media campaign content. The Hot Plate became part of Tag Americas in 2018, and in 2021, fully integrated into the Tag Americas brand. Their suite of F&B services remains a key asset for clients seeking F&B content expertise. Flanders shares proudly, “This expansion of Canada’s services positions us as a force to be reckoned with.”

At the heart of the Canada expansion lies Tag's Marketing Centers of Excellence (CoEs), the leading omnichannel content production solution, offering brands and agencies a complete range of services via a single point of entry. Led and supported by Subject Matter Experts (SMEs), clients gain direct access to a comprehensive suite of services, backed by ongoing insights and best practices. Centers of Excellence offerings include Shoot Production, CGI/Post-Production/Virtual Production, Social Media, Language Services, Creative Studio, Packaging, Technology, and Digital Production. Tag also has dedicated CoEs and SMEs for Shopper Marketing, and Channel Activation— Tag’s specialised Strategic Sourcing division. 

In addition, Tag’s proprietary Digital Interact platform (DI) is at the intersection of creative talent and technology, revolutionising workflow management for brands across creative, production, print sourcing, and ordering processes. With DI, users gain unparalleled control, whether managing entire production workflows or focusing on specific needs, all within a single, intuitive interface.

Stephen Kiely, CEO Dentsu Canada added, “We’re incredibly excited to welcome Andrea and the entire Tag team in Canada. With excellence and expertise at the heart of each Tag Center of Excellence, the Canada expansion contains all the essential components needed to ensure brands’ success in today's competitive marketing landscape."

The acquisition of Tag by dentsu Group, Inc. in June 2023 has further strengthened Tag Americas’ position while preserving its distinct identity within its Canada, LATAM, and US markets.