Tag HQ’s Latest Exhibition Spotlights Women’s Creativity
In a continuation of efforts to bring colleagues, clients and industry friends together and through the doors of its London HQ, Tag is staging a brand new exhibition and this time it’s all about the women who work there. The exhibition follows last year’s ‘EWAFE’ by photographer and studio manager Raymond Mfon which featured a collection of images from his sabbatical to Uganda.
In this new exhibition, Tag is spotlighting the women who work there as part of the company’s International Women’s Day celebration—ongoing all year and not confined to March the 8th only. Titled ‘Out Of Office’ the exhibition gives space to eight artists and their creative practice, ranging from dance and ceramics to digital artwork, painting and sketches.
For artist and Tag’s executive team assistant Anabelle Evans “ events like this are really exciting and quite an influential experience for people to come and get involved in.” She continues: “It’s a way to show that you’re not just your job title, you’re something outside of your work, and you have this whole other side to you. A lot of people see you at work, they see your job title, they see what you do but they might not see the whole person and I think that’s really important and we need to champion that a bit more and show ourselves off a bit.”
Artist and account director Katy Bray echoes Anabelle’s sentiments, adding “I think it’s really nice because you don’t really know what other people get up to outside of the office. I think everyone has hobbies, and things that they are interested in, and without events like this, you don’t really know that. We are a creative business and it’s nice to encourage that in people and just get to know everyone a little bit better.”
Tag’s marketing director Anastasia Brand comments: “Launching our ‘Out Of Office’ campaign to showcase the talents of the women within Tag has been an incredible project. It's been a fantastic way to highlight our team’s creativity to clients visiting our offices daily. What's truly illuminating is the diversity of roles held by our featured artists. It’s not just the ‘typically creative’ types who pursue art outside of office hours, but a wide range of individuals, proving that creativity is embedded in every part of the Tag business.”
The artists featured in the showcase are Annabelle Evans, Bianca Sophie Kaeding, Caroline Young, Daisy Mai, Eva Krocakova, Karis Evans, Katy Bray, and Sasha Belford. Below is a little bit about each of the artists featured in the exhibition which is on show at Tag’s London Soho HQ until 24th September 2024.
'Out of Office'
Bianca Sophie Kaeding, painter
Transcreation executive
“I have always loved creative work. At the moment, I mostly focus on miniatures, because they are quicker to show results than larger pieces. Recently, three of my miniatures (the ‘Rabbit’, the ‘Spider’, and the ‘Match’) were selected for the Royal Miniature Society’s annual exhibition in London. These three have always been among my own favourites, so it has been incredible to be able to show them!,” says Bianca.
Instagram: crumbly.biscuit
Annabelle Evans, dancer
Executive team assistant
“Over the last 11 years dance has given me some amazing opportunities such as performing at Sadlers Wells, the O2 and working on music videos. These experiences would not be possible without the love I have for contemporary dance. What I now adore most about my work is choreographing and teaching a younger generation of dancers the art and discipline of contemporary dance, empowering them to find their own style and movement quality just how I found mine,” she comments.
“If life is good, don’t just sit there, dance… If life is not good; dance even more.”
– Terri Guillemets
Instagram: YoungPerformersAcademy
Caroline Young, ceramics
Integrated designer
“I’ve been doing ceramics for a couple of years, since I was given a 1-2-1 wheel throwing lesson as a Christmas gift – and I fell in love. I’m still working on my style but so glad to have found this new hobby. I like experimenting with forms and techniques, and even attempted a Star Trek inspired desk tidy for my Dad’s Christmas present last year!,” says Caroline.
Daisy Mai, artist
Account manager
“Pandemic induced insanity gave me time to take up digital drawing for the first time, and falling a little in love with gouache painting. These days it’s more like sketching on the commute and drawing all the adorable cats I have been lucky enough to meet. Creativity is an outlet, a passion, and sometimes the only way to find some peace of mind,” Daisy explains.
“I think events like this are really important to show off people’s talent outside of the workplace. I stepped forward because I actually ‘bullied’ my co-worker Katie into submitting her art. We have been friends for a while and we have these days where we go to London Zoo and sketch afterwards or we take our sketchbooks to the aquarium. It was really amazing to see her artwork, I am one of her biggest fans. So as I bullied her into putting herself forward, I had to put my money where my mouth is and do the same thing. I submitted a few pieces that I had been working on and the amount of confidence it has given me in my own work, just to see people’s reaction, is absolutely incredible. And seeing everyone’s work together, there’s just a real sense of pride in what people can accomplish in their own time, doing things that they love,” says Daisy.
Instagram: dmaicreative
Eva Krocakova, photographer
Transcreation manager
“Having grown up close to nature, experiencing what it has to offer, and being brought up in a creative family, all shaped my love for visual art. Strangely, though, it wasn’t until nine years ago that photography became one of my passions. Photography is more than capturing the visual, it depicts a moment in time, tells a story and brings out the emotions held within it,” says Eva.
For Eva, getting creative is a way to quieten her busy mind - something she finds invaluable. “Photography has become part of my identity, and also part of my therapy, I would say, because my mind is always full of thoughts and I often think about the past, the future, and I rarely think about the present and rarely enjoy the present time. So when I shoot pictures, when I go outside and take my camera and take pictures, I feel I have to focus on that moment and on that one picture, which basically forces me to live in the moment, which is what everyone wants to achieve.”
Instagram: eva_krocak_photos/
Karis Evans, artist
Office and production assistant
“I support the creative community in Amsterdam at a local art gallery which by evening turns into a studio where I mentor students. I guide them through the beginning of their careers as artists. My latest works have all been sold to collectors from Sweden to Italy, London, and Wales (where I’m from!). I am currently focusing on creating a new series to exhibit next year,” explains Karis.
Instagram: sisters_of_atlas/
Katy Bray, artist
Account director
“I've always loved creating, the process of making, and getting a jazzy finished result. Over the years, I've had many creative phases: life drawing, dresses made from curtains (pretty ugly), fabric dyeing, cushions, patchwork, glitter paintings (truly terrible), regular paintings, and went particularly hard for the covid cake phase. Currently, it’s watercolour landscapes, which provide a relaxing outlet and a nice reminder of memories from trips and places,” she explains.
Katy says that creativity for her is “kind of like learning a skill, and I think just doing something that’s different to everyday life, with a completely different process, is really positive.” Painting is one of Katy’s latest artistic endeavours. “I’ve done lots of different creative hobbies. When I was really young I always had arts and crafts books and things like that. When you get stuck into work, all these things get pushed away and then, when I was on holiday in January, I took a little sketchbook out, and just thought, ‘Oh, maybe I’ll give it a go,’ in a way to pass the time, and I ended up just really enjoying it as a way to relax on holiday, to do something, but also still be a bit more relaxed, and a bit more free.”
Instagram: katyscakesldn
Sasha Belford, videographer
Filmographer / creator
“Since moving into a more creative role with Tag, I've begun developing a certain style and enjoyment for videography. Capturing all of our wonderful colleagues, clients and those invited into our space is something I love to do, and I really feel as though I can capture the essence and tone of each event we host. I'm keen to bring this vision into more of what Tag and Smoke & Mirrors do, promoting each and everyone one of these individuals' talents through the camera lens,” comments Sasha.
See all the work from the ‘Out of Office’ exhibition in person at Tag’s Soho HQ, or take a look at the digital handbook here.
