Tag Americas Receives Two 2024 Shop! Association Awards for Outstanding Merchandising Achievement

Tag, the global creative production and channel activation partner to brands worldwide, was honoured with two bronze 2024 Outstanding Merchandising Achievement (OMA) Awards, Carbonated Drinks category, Temporary Division, at the 2024 Shop! Marketplace held in Cincinnati, Ohio on April 10.

“Year after year, our Shopper Marketing Centre of Excellence experts continue to excel in creating captivating displays for Coca-Cola,” comments Tag Americas chief client officer, JT Pierce. “Our team’s knowledge of the CCSWB market is unmatched. Not only do they know how to draw customers in, but they excel in brand representation and recognition - all which helps drive product sales and establish brand loyalty.”

In partnership with Coca-Cola Southwest Beverages (CCSWB), Tag Americas crafted two visually stunning and engaging Coca-Cola displays, celebrating seasonal food, fun, tradition, and togetherness.

For the holiday season, an awe-inspiring two-sided Coca-Cola Holiday display successfully enchanted customers with a jolly Santa Claus standing among an arched string of ornaments and the iconic Coca-Cola contour bottle. Coming to life with the festive lights, motion, and subtle print techniques, the subdued colours and vintage appeal invoked a sense of nostalgia - a timeless testament to the magic of the holidays and the Coca-Cola brand.

For the Coca-Cola Crawfish Shack display, Tag fashioned a towering Coke bottle into a whimsical crawfish, welcoming the much-anticipated crawfish season. The playful crawfish, complete with attention-grabbing antennae, stood alongside a three-sided rugged shack showcasing Coca-Cola products, effectively enticing customers. This engaging display not only captured attention but also contributed to an impressive 8.9% increase in total revenue compared to last year’s campaign.

CCSWB’s director of channel commercialisation, Øystein Enger, reflects on working with Tag, “Coca-Cola Southwest Beverages’ collaboration with Tag continues to be an incredible asset - a seamless, natural extension of our own marketing team,” He adds, “Together, we’re able to deliver the very best in-store shopper solutions to continually yield great success for our portfolio of brands.”

Shop! is a global non-profit trade association dedicated to enhancing retail environments and experiences and represents its member companies worldwide. In 2023, Tag Americas received a Bronze OMA award for its five-stack fall football Coca-Cola display, and in 2022, won a Gold OMA award for a 3-D Coca-Cola Santa fireplace diorama. In 2021, Tag won a Bronze for its Coca-Cola Smartwater “New Flavours Launch” display in partnership with InnoMark Communications.