Tag Americas Appoints Whitney Bender as General Manager to Lead Creative Operations
Tag, the global creative production partner to brands worldwide, is pleased to announce the appointment of a new general manager, creative operations for its Americas region.
“We’re thrilled Whitney Bender is joining Tag Americas in this important role to head our creative operations,” comments George Rex, COO for Tag Americas. “Whitney’s varied experience in the agency creative space and her passion for optimising and transforming how operational excellence is achieved are extraordinary assets - I can’t wait to see the amazing things she’ll accomplish at Tag across all sectors,” George adds.
With over 20 years of experience working within advertising agency teams, Whitney has worked primarily within the pharma and health industry arena. Holding key creative roles such as senior art director, creative services supervisor, and head of studio, she was most recently the vice-president, creative studios operations lead with Syneos Health.
Whitney shares, “This opportunity at Tag is an incredible one. I’m really looking forward to helping and inspiring others create and achieve their best for our clients.” In addition to her creative and operational expertise, Whitnet has produced multiple award-winning pharma and consumer campaigns. Having experienced success first-hand resulting from building formidable professional relationships, Whitney points out, “It's all about being human and treating every person you interact with in a special way.”
As general manager, creative operations, Whitney’s primary focus is to deliver creative production, new technology, and omnichannel excellence, working alongside a myriad of teams who utilise the latest tech-enabled creative production solutions across Tag Americas’ Marketing Center of Excellence production model.
“This is a truly exciting time for Tag,” George remarks. “With smart creative, innovative technology, and talented people at the core of our Centres of Excellence, we’re excited to have Whitney’s unmatched, creative expertise and artistic drive help lead the way for Tag and our industry.”
