Tag, the global creative production partner to brands and agencies, announces today a commitment to the Time to Vote movement for Tag Americas’ U.S. employees. Time to Vote is a nonpartisan effort for companies to increase voter participation in the United States. The movement joins together more than 1,500+ companies, to support voter rights and emphasise the importance of giving all employees the opportunity to vote, regardless of job function or work commitments.
Ajit Kara, CEO Tag Americas, stated: “We are honoured to join this movement in the U.S. as we believe that business leaders must empower employees to vote, with time and resources. We stand alongside our clients and our partners, many of whom have also joined Time to Vote, as we work together to encourage voter participation.”
In a recent press release, Time to Vote explains: The 2020 elections are anticipated to face many unique challenges. With the ongoing Covid-19 pandemic, the stakes for removing barriers to voting are higher than ever. Recent primaries have suffered from a lack of poll workers and malfunctioning voting machines, resulting in even longer wait times. Additionally, with the elections approaching in the midst of a global movement for racial equality, it has brought to the forefront how communities of colour are disproportionately affected by systemic voter suppression and the role CEOs can play in helping to protect our democracy for all people.
Ajit continued: “Now more than ever, in the midst of a pandemic, we realise that work-life balance is a challenge for all of us. We never want employees to choose between working or voting. With that, we’ve committed to giving employees six dedicated hours to spend voting or helping others vote.”