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Taco Bell's Surreal Circus Brings Back the $1 Double Stacked Tacos

03/01/2020
Advertising Agency
Los Angeles, USA
421
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Oscar winner Robert Stromberg directed the campaign from Deutsch

Taco Bell have launched their latest campaign, bringing back the popular $1 double stacked tacos.

The brand has always created elevated and sophisticated work for its most premium value products, and so for the return of the limited time $1 Double Stacked Tacos, the brand leaned into another surreal, magical creative concept.

Tapping into Oscar-winning director and special effects artist, Robert Stromberg (known for his work on Avatar, Alice In Wonderland, and Maleficent) the spot crafts a magical circus world of the Double Stacked Tacos casting real circus performers, aerialist, and fire breathers.

The feature also debuts the tagline 'Value That Never Ceases to Amaze,' which will also be featured in an upcoming spot in the new year for the $5 Chalupa Box. 

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