senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

Sydney Gay & Lesbian Mardi Gras Festival Takes Its Ketchup Out the Closet

28/02/2017
126
Share
Editors' Choice: Thirteen & Company's Armand de Saint-Salvy explores the theme of ‘free choice’ using a simple, very Australian metaphor

A viral movie, created in Australia, has captured the hearts and minds of the LGBTQIA+ community and wider with an important message about ‘equal love’ and marriage equality, brilliantly portrayed in an ‘everyday’ setting, amplifying the important message in a simple way. 

Thirteen & Company director Armand de Saint-Salvy’s latest film explores the theme of ‘free choice’ using a simple, very Australian metaphor – BBQ or Tomato Sauce? In a country where marriage equality is STILL not legal, the idea of capturing such an important message in a very familiar setting has triggered an incredible reaction and outpouring with more than 3 million people watching the video in 5 days.

Written, directed and edited by Armand de Saint-Salvy, this emotive film has already been adopted by the Sydney Gay & Lesbian Mardi Gras. The film was released on their Facebook page and has quickly gathered momentum, with people appreciating and relating to the message.

Says Saint-Salvy, “In the lead up to Mardi Gras, we thought there was a great opportunity to contribute to the chorus of voices calling for equality. We wanted to make a film that speaks to everyday Australians. A spot that would entertain them, but is laced with a clear social conscious subtext.”

Thirteen and Co Executive Producer Roy De Giorgio added, “We wanted the film to feel real to contrast the absurdism of the idea. Armand crafted natural performances and shot voyeuristically to enhance this sense of peering into reality.” 

A spokesman for the Sydney Gay & Lesbian Mardi Gras says, “Mardi Gras this year is about creating life quality and happiness, not just sexual or marriage equality, but for everyone, regardless of race, gender, religion or sexual identity. Armand’s film really embodies that spirit, and we felt compelled to support it."

Production
Music / Sound
SIGN UP FOR OUR NEWSLETTER
More News from lbbonline.com
Trends and Insight
Is This the Most Online Election Ever?
01/11/2024
112
0
Work of the Week
Work of the Week: 01/11/24
01/11/2024
590
0
ALL THEIR NEWS
Work from
The Cleaner Car Cover Support
Volkswagen
02/11/2024
2
0
The Cleaner Car Cover Case
Volkswagen
02/11/2024
2
0
Magic Duos Case
Coca Cola
02/11/2024
1
0
ALL THEIR WORK
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v10.0.0